Monday, July 25th, 2011
Microsoft has found itself in the middle of a Twitter furore today as it was forced to backpedal following a tweet sent out from its @Tweetbox360 account. The company tweeted: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”. The Microsoft PR team behind the Twitter ...
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Friday, July 1st, 2011
Last night, a few of the Peppermints headed into town to celebrate Social Media Day. Yes, that’s right: yesterday was a day to celebrate “the revolution of media becoming social” and discuss how it's transforming our personal and professional lives.
This year’s #SMDay is the second annual celebration to be organised ...
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Wednesday, June 29th, 2011
I was interested to read Johann Hari’s reaction to yesterday’s Twitter storm. The Orwell prize-winning writer had remained silent until today, despite a chain of events which led to the hashtag #interviewsbyhari being ranked third in the world.
In an industry so entrenched in social media, it’s not surprising that a ...
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Friday, June 17th, 2011
News that an LA-based PR agency was unceremoniously dumped this week after it sent a thoughtless tweet comes as no surprise. The company in question – Redner Group – got sacked by its biggest client, a video game publisher, after its MD tweeted it would punish bad reviews of its ...
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Thursday, June 16th, 2011
The dangers of the social web scene are no longer confined to celebrities sending out tweets without thinking. Soldiers now face the risk that their latest tweet, comment or check-in could affect the rule of law and, at its most extreme, could cost lives.
The Ministry of Defence is taking a ...
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