YouTube videos of girls’ bedrooms? No thanks.

Monday, January 31st, 2011

As a PR consultant, I’m naturally aware of the priceless opportunities that social media opens up. As a mother of three, I’m also acutely conscious of the more sinister aspects of the technology that’s now available to kids at the touch of a button. Last week, the eight-year-old daughter of ...

Patience…it can be a ‘PR’ virtue

Wednesday, October 6th, 2010

Sometimes in PR it’s important to play the long game. This was a mantra shared by all at Peppermint this week when the team broke findings by Dr Michelle Harvie, a dietician funded by the Genesis Breast Cancer Prevention Appeal, which have been over two years in development. The research, published yesterday, suggested ...

Tablets the cure for print media’s headache?

Friday, September 17th, 2010

As my birthday is now a month away (hint hint), I thought it was high time I started compiling a present list. At number one, my most-wanted item: an iPad. Adverts for the device, which first went live during this year’s Oscars ceremony, proudly show off its 9.7 inch high ...

Marketing lesson 521: How to make a total mockery of your client

Friday, March 6th, 2009

Every so often I read about an agency doing something so jaw-droppingly stupid that it makes me want to hang my head in shame to be working in the same industry.   This month, the gong must surely go to Be Brand who is responsible for creating an ad for the Costa ...

What a knit

Wednesday, January 14th, 2009

  As if a global recession were not sufficient cause for anxiety, I’m now faced with another pressing challenge – that of knitting a jumper for our two hens, Peppa and Minty.   You see, eight-year-old Louis spotted a photo of ex-battery hens sporting hand-knitted jumpers this week in The Times.  He immediately ...