Live tweeting from@911tenyearsago – a case study in bad taste

Monday, September 12th, 2011

‘Bad taste’, ‘goulish’ and ‘wrong, wrong, wrong’ – just a few of the phrases used to describe The Guardian’s reporting of 9/11 in its @911tenyearsago Twitter account. The idea was to live-tweet the 9/11 attacks as if they were happening in real time. On face value, @911tenyearsago provided an interesting exploration of ...

Zip wires and tutus

Wednesday, July 13th, 2011

On a typical Sunday, you’ll usually find me enjoying the Sunday papers with a cup of tea in hand. This weekend, I’ll be abandoning my normal lie-in to launch myself across the Manchester Ship Canal on a 250m zip line – all in aid of the Genesis Breast Cancer Prevention ...

The tweet that lost a client

Friday, June 17th, 2011

News that an LA-based PR agency was unceremoniously dumped this week after it sent a thoughtless tweet comes as no surprise. The company in question – Redner Group – got sacked by its biggest client, a video game publisher, after its MD tweeted it would punish bad reviews of its ...

Bright young things

Wednesday, May 18th, 2011

Recent statistics have revealed that over 50 per cent of 2011’s graduates will struggle to find any sort of gainful employment. This got me thinking about where I was 12 months ago, when I too was one of those desperate to get a foot in the door. As a bright-eyed and ...

Tupperware – the original social network

Wednesday, May 11th, 2011

You may be forgiven for thinking that social media is a relatively new invention, spawned by college geeks and digital entrepreneurs. However, a certain maker of plastic containers is now arguing that the true origin of social networking can be found in the quaint image of 1950s domesticity. Let’s hear it ...