Marketing lesson 521: How to make a total mockery of your client

Friday, March 6th, 2009

Every so often I read about an agency doing something so jaw-droppingly stupid that it makes me want to hang my head in shame to be working in the same industry.   This month, the gong must surely go to Be Brand who is responsible for creating an ad for the Costa ...

The changing face of media

Thursday, March 5th, 2009

With the Fleet Street pack dedicating their tired pages to track each and every job loss it’s somewhat ironic that attention this week has been brought back to the media itself. Munching through my Bran Flakes yesterday morning, my ears pricked up as John Humphrys announced that our biggest commercial broadcaster ...