Not bad for a 71-year-old…a social media campaign from Old Spice that got it so very right!

Wednesday, July 14th, 2010

Old Spice − a good Christmas present for granddad and a logo resembling the Blue Peter ship. These were the first thoughts that sprung to mind which is hardly surprising considering it’s a 71-year-old brand.  How very wrong I was… Something rather exciting was going on in the Twittersphere last night. ...

If the cap (or drink, or car, or shoe) fits…

Wednesday, June 30th, 2010

Yesterday, in my first glimpse of daytime TV since my student days, I caught a lively debate about the proposed guidelines for broadcast product placement.  The focus of the discussion was the ‘P’ symbol that will appear before and after programmes to warn viewers that they contain product placement. The gist ...

More teens want to go under the knife. Is our celebrity-obsessed media to blame?

Monday, June 21st, 2010

  According to a piece in today’s Sun, nearly half of teenage girls want cosmetic surgery to boost their confidence, stop being bullied or look like a celebrity. The initial reaction in the office was that of shock and horror – the girls surveyed were between the ages of 13 and 16 ...

Freedom of information – friend or foe?

Wednesday, January 6th, 2010

This week will mark the fifth anniversary of a crucial piece of Labour legislation – one which has single-handedly provided some of the decade's most shocking and widely read news stories. On New Year's Day 2005, the Freedom of Information (FOI) Act was introduced across all levels of the public sector, ...

Marketing lesson 521: How to make a total mockery of your client

Friday, March 6th, 2009

Every so often I read about an agency doing something so jaw-droppingly stupid that it makes me want to hang my head in shame to be working in the same industry.   This month, the gong must surely go to Be Brand who is responsible for creating an ad for the Costa ...