Is this the best ad of all time?

Monday, November 14th, 2011

It’s not often we shout about advertising. After all, in our industry, there’s no contest between editorial and ‘paid for content’. However, every so often, an advert comes along which gets people talking and captures the mood of an entire nation. John Lewis’ Christmas advert, which aired during X Factor on Friday ...

The day the media world changed forever

Friday, July 8th, 2011



The tweet that lost a client

Friday, June 17th, 2011

News that an LA-based PR agency was unceremoniously dumped this week after it sent a thoughtless tweet comes as no surprise. The company in question – Redner Group – got sacked by its biggest client, a video game publisher, after its MD tweeted it would punish bad reviews of its ...

Patience…it can be a ‘PR’ virtue

Wednesday, October 6th, 2010

Sometimes in PR it’s important to play the long game. This was a mantra shared by all at Peppermint this week when the team broke findings by Dr Michelle Harvie, a dietician funded by the Genesis Breast Cancer Prevention Appeal, which have been over two years in development. The research, published yesterday, suggested ...

College-room project that turned into a global phenomenon – Facebook hits the 500 million users mark

Friday, July 23rd, 2010

Facebook announced that it now has 500 million users which means (according to The Guardian) that a whopping 43 per cent of Brits are regularly logging on. You can’t argue with that! We all remember Rage Against the Machine beating X-Factor’s latest hopeful (it was that Joe guy, right?) to the ...