Wednesday, September 8th, 2010
Coca-Cola released the ‘Happiness Machine’ in the UK yesterday – a new viral which was filmed candidly and unscripted at a London university.
The viral made its first outing in the US earlier this year, notching-up an impressive one million hits in the first week of its release. In little under ...
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Thursday, August 26th, 2010
Amid the spoils of a slow news day – awash with hysteria about Cameron’s baby and yawnsome analysis of X factor’s first episode – not to mention a cat in a bin (it is August after all), I was heartened to read a small feature that will hopefully have much ...
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Wednesday, July 14th, 2010
Old Spice − a good Christmas present for granddad and a logo resembling the Blue Peter ship. These were the first thoughts that sprung to mind which is hardly surprising considering it’s a 71-year-old brand. How very wrong I was…
Something rather exciting was going on in the Twittersphere last night. ...
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Wednesday, June 30th, 2010
Yesterday, in my first glimpse of daytime TV since my student days, I caught a lively debate about the proposed guidelines for broadcast product placement.
The focus of the discussion was the ‘P’ symbol that will appear before and after programmes to warn viewers that they contain product placement. The gist ...
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Wednesday, April 29th, 2009
Listening to this morning’s piece on sugary kids’ cereals on the Today programme turned my stomach. Weasel words from Dr Clare Leonard, a nutritionist in bed with the Association of Cereal Food Manufacturers. Here’s an industry that shamelessly dresses up cereals laden with up to 30% sugar as a nutritious ...
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