Viral marketing is a marketing exercise

Wednesday, November 16th, 2011

This blog was originally posted by our friends over at Melbourne.co.uk.  Thanks to Rajesh Joshi at Melbourne's Serverlove for allowing us to use this as a guest blog. We love sharing funny, moving and clever videos around the office at Melbourne. Recent ones that have done the rounds include a 999 call by ...

Is this the best ad of all time?

Monday, November 14th, 2011

It’s not often we shout about advertising. After all, in our industry, there’s no contest between editorial and ‘paid for content’. However, every so often, an advert comes along which gets people talking and captures the mood of an entire nation. John Lewis’ Christmas advert, which aired during X Factor on Friday ...

No alcohol? No whisky!

Friday, November 4th, 2011

The lyrics to Auld Lang Syne may be sang a little more accurately (if not with somewhat less merriment) this year with the launch of ArKay – the world’s first ‘alcohol-free whisky’. Now, I’m no expert when it comes to whisky or its distillery process. However, even with my limited ...

Burberry breaking from tradition?

Friday, September 2nd, 2011

Like a cucumber sandwich, an Aston Martin or a Corgi, Burberry is quintessentially British. Founded in 1856 by Thomas Burberry, the luxe fashion label is celebrated for its sought-after rain macs and tartan print. Of late, British beauties – including Agyness Deyn, Rosie Huntington-Whitetely and Emma Watson – have become ‘faces’ ...

Matalan’s mixed messages

Tuesday, April 12th, 2011

Last Friday I attended Ladies’ Day at Aintree Racecourse. Having become something of a regular over the past few years, it’s become clear that the only sport us ladies (and the Daily Mail) REALLY care about on the day is power-dressing. The Matalan-sponsored style contest is always a highlight of Ladies’ ...