Thursday, August 26th, 2010
Amid the spoils of a slow news day – awash with hysteria about Cameron’s baby and yawnsome analysis of X factor’s first episode – not to mention a cat in a bin (it is August after all), I was heartened to read a small feature that will hopefully have much ...
Posted in Peppermint PR | No Comments »
Wednesday, July 14th, 2010
Old Spice − a good Christmas present for granddad and a logo resembling the Blue Peter ship. These were the first thoughts that sprung to mind which is hardly surprising considering it’s a 71-year-old brand. How very wrong I was…
Something rather exciting was going on in the Twittersphere last night. ...
Posted in Peppermint PR | No Comments »
Wednesday, June 30th, 2010
Yesterday, in my first glimpse of daytime TV since my student days, I caught a lively debate about the proposed guidelines for broadcast product placement.
The focus of the discussion was the ‘P’ symbol that will appear before and after programmes to warn viewers that they contain product placement. The gist ...
Posted in Peppermint PR | No Comments »
Wednesday, April 29th, 2009
Listening to this morning’s piece on sugary kids’ cereals on the Today programme turned my stomach. Weasel words from Dr Clare Leonard, a nutritionist in bed with the Association of Cereal Food Manufacturers. Here’s an industry that shamelessly dresses up cereals laden with up to 30% sugar as a nutritious ...
Posted in Peppermint PR | No Comments »
Friday, March 6th, 2009
Every so often I read about an agency doing something so jaw-droppingly stupid that it makes me want to hang my head in shame to be working in the same industry.
This month, the gong must surely go to Be Brand who is responsible for creating an ad for the Costa ...
Posted in Peppermint PR | No Comments »
