The Devil wears digital

Friday, February 18th, 2011

  Today sees the launch of the 2011 London Fashion Week. As levels of hysteria amongst the fashion posse hit new heights, it’s interesting to look at how LFW has raised its profile on the digital front.  In 2009, the British Fashion Council launched its digital innovation strategy. Designed to position London ...

Peppermint PR tours London coffee houses with style

Wednesday, July 1st, 2009

Skinny lattes, Chanel inspired collections, and stories that would make your hair curl. Peppermint PR, equipped with their overloaded suitcases bulging with the best of the high street’s fashion trends, hit the ‘Big Smoke’ yesterday to sweeten up a team of national fashion journalists.   However, business talk was soon side tracked ...

The Talented Mrs VB (Yes, really!)

Thursday, December 4th, 2008

The ‘alien headed, robot-mannered lollipop’ – aka Victoria Beckham - has had her fair share of criticism in the past. But one thing that VB really understands is fashion. For a woman who herself admits, “nothing ever comes particularly naturally to me”, she has produced a beautiful collection of chic frocks ...