Monday, June 6th, 2011
Given my line of work, it will hardly come as a surprise that I’m absolutely obsessed with how we consume our news. I’ll take it however it comes, whether it’s via print, digital or social media. My daily diet kicks off within minutes of my alarm with a quick check ...
Posted in Peppermint Digital, Peppermint PR | No Comments »
Monday, March 28th, 2011
Yesterday was the official deadline for completing the 2011 census.
Filling out my form was quite a nostalgic experience. It took me back to my 18-year-old self, proudly completing my very first census and declaring myself to be a Jedi (shhh – don’t tell).
This time around, it took me approximately 10 ...
Posted in Peppermint PR | No Comments »
Friday, February 18th, 2011
Today sees the launch of the 2011 London Fashion Week. As levels of hysteria amongst the fashion posse hit new heights, it’s interesting to look at how LFW has raised its profile on the digital front.
In 2009, the British Fashion Council launched its digital innovation strategy. Designed to position London ...
Posted in Peppermint Digital | No Comments »
Wednesday, January 12th, 2011
The robotic hand of science fiction crawled its way into reality a long time ago. With massive advances in technology being made each day, I can’t help wondering just how far ‘the machines’ are going to infiltrate our lives.
My train of thought was prompted by Google’s announcement on Monday that ...
Posted in Peppermint PR | No Comments »
Wednesday, September 8th, 2010
Coca-Cola released the ‘Happiness Machine’ in the UK yesterday – a new viral which was filmed candidly and unscripted at a London university.
The viral made its first outing in the US earlier this year, notching-up an impressive one million hits in the first week of its release. In little under ...
Posted in Peppermint PR | No Comments »
