Tupperware – the original social network

Wednesday, May 11th, 2011

You may be forgiven for thinking that social media is a relatively new invention, spawned by college geeks and digital entrepreneurs. However, a certain maker of plastic containers is now arguing that the true origin of social networking can be found in the quaint image of 1950s domesticity. Let’s hear it ...

We’ve heard it all before

Thursday, February 10th, 2011

It’s been less than a month since Richard Keys and Andy Gray left Sky following their off-air remarks about a female assistant referee, but they’ve already been snapped up by the radio station, talkSPORT. Whilst some may not be surprised, others have questioned the wisdom of talkSPORT’s decision to employ them ...

Patience…it can be a ‘PR’ virtue

Wednesday, October 6th, 2010

Sometimes in PR it’s important to play the long game. This was a mantra shared by all at Peppermint this week when the team broke findings by Dr Michelle Harvie, a dietician funded by the Genesis Breast Cancer Prevention Appeal, which have been over two years in development. The research, published yesterday, suggested ...

Kicking up a stink in the name of self-esteem

Tuesday, April 27th, 2010

The plight of parents’ pressure group PinkStinks has been generating a lot of interest in the media including today’s Daily Mail. In a classic David and Goliath story, PinkStinks lobbied The Prince’s Trust about its support for St. Tropez’s ‘Self-Esteem’ campaign and won.  Focusing on aesthetics, the campaign involved a video ...

Star PR from Channel Five

Tuesday, April 20th, 2010

The latest search for talent comes from Channel Five which has launched an online competition for people to audition for a role in the iconic Aussie soap, Neighbours. The lucky winner will join the hallowed ranks alongside Harold Bishop, Doctor Karl et al for a whole month. There’s no doubt about ...