You are my chosen one – The PR power of the celebrity

Thursday, August 5th, 2010

I have about 600 friends on Facebook. I use the term ‘friend’ loosely, since I would probably only choose to speak to about 200 of them via ‘chat’. It was refreshing then, to read that rap star, Kanye West, has only one ‘friend’ who he follows on Twitter – nineteen-year-old Stephen ...

More teens want to go under the knife. Is our celebrity-obsessed media to blame?

Monday, June 21st, 2010

  According to a piece in today’s Sun, nearly half of teenage girls want cosmetic surgery to boost their confidence, stop being bullied or look like a celebrity. The initial reaction in the office was that of shock and horror – the girls surveyed were between the ages of 13 and 16 ...

The Power of Celebrity

Tuesday, May 18th, 2010

When it comes to raising awareness about a brand or charitable cause, there’s nothing quite like the power of celebrity. Simply put, they sell more publications, attract more viewers and add more weight to stories. Great news, especially if you’re a charity. Take The Genesis Breast Cancer Prevention Appeal, for example. ...

Ultimo drops Peaches Geldof following nude photos scandal

Tuesday, March 30th, 2010

I don’t think anyone in the Peppermint PR office was particularly surprised when they read the news that Peaches Geldof had been dropped as the face of lingerie brand, Ultimo. Following the half-naked photographs of her and a former fling on the net, bosses at Ultimo decided she no longer ...

A Hollywood gloss on Haiti appeal

Tuesday, January 26th, 2010

Each Peppermint begins the day by digesting the world’s news along with their tea and cornflakes. We leaf through each newspaper sharing ideas and keeping up-to-date with what’s going on. Since January 13, the tragic earthquake in Haiti has been at the epicentre of the world’s media agenda and yesterday ...