Monday, November 14th, 2011
It’s not often we shout about advertising. After all, in our industry, there’s no contest between editorial and ‘paid for content’. However, every so often, an advert comes along which gets people talking and captures the mood of an entire
nation.
John Lewis’ Christmas advert, which aired during X Factor on Friday ...
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Thursday, April 22nd, 2010
Expenses. If it’s not the Government at the brunt end of criticism, it’s the BBC. More revelations about the use of public money have come to light today in the form of taxi fares - and it doesn’t sit well with the BBC’s already tarnished reputation.
It appears that the big ...
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Monday, January 5th, 2009
Reading through the press this morning, it's clear that social media is being well and truly recognised as a legitimate marketing strategy for 2009.
Following the buzz that started in 2007, and grew rapidly during 2008, social media marketing is now flourishing in this tough economic climate. I can think of ...
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Tuesday, November 18th, 2008
With the global economy plunging further into recession I’m constantly wondering if any business is safe. After the fall of Lehman’s, it became apparent that history and money would not be enough to see any company through the financial crisis. And that led me to think seriously about what would. ...
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Monday, November 3rd, 2008
So, there’s a lot of fuss about interest rate cuts at the moment and how they’re the key to saving us from the impending depression. It’s impossible to deny - times are certainly tough for many people. Consumers and businesses alike are feeling the pinch and the financial markets are ...
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