Not bad for a 71-year-old…a social media campaign from Old Spice that got it so very right!

Wednesday, July 14th, 2010

Old Spice − a good Christmas present for granddad and a logo resembling the Blue Peter ship. These were the first thoughts that sprung to mind which is hardly surprising considering it’s a 71-year-old brand.  How very wrong I was… Something rather exciting was going on in the Twittersphere last night. ...

Is social media right for everyone?

Monday, January 5th, 2009

Reading through the press this morning, it's clear that social media is being well and truly recognised as a legitimate marketing strategy for 2009. Following the buzz that started in 2007, and grew rapidly during 2008, social media marketing is now flourishing in this tough economic climate.  I can think of ...

Digital revolution repels recession fears

Thursday, October 30th, 2008

When the economy’s down and out, the last thing on a company’s to-do list is trying to boost its digital presence. Well, that was before – today, web-based services play a pivotal part in helping to achieve success for many businesses.