Archive for the ‘Peppermint PR’ Category

Creativity on tap?

Friday, February 3rd, 2012

At Peppermint, we’re always brainstorming and challenging each other to come up with the most creative ideas for our clients. Like many, the best ideas often crop up when you least expect them to, whether it’s an impromptu brainstorm on the train, working out at the gym or brushing our teeth. It ...

When the Peppermints went out to play

Tuesday, January 31st, 2012

I consider my colleagues here a rather gifted bunch, but it seems that a few have talents that extend well beyond the four walls of the office. For those who don’t already know, our very own Ben – by day a mild-mannered head of digital – spends his Saturday nights as ...

A guide to reputation management, according to Mario Balotelli

Wednesday, January 25th, 2012

There’s very little that Mario Balotelli does, or doesn’t do, that fails to make the headlines – think fireworks in bathrooms, emergency toilet breaks at a Manchester school, flashy vinyl car wrapping, never mind his on-field antics! Pushing that catalogue aside, it was actually a radio interview with the footballer’s agent ...

Why I love being a dragon!

Monday, January 23rd, 2012

Happy New Year! No, I’m not a little slow on the uptake (despite what some would have you believe) – today marks the start of Chinese New Year. As well as being a convenient excuse to stuff my face with prawn crackers and chow mein, this particular Chinese year resonates with me ...

Getting on the ‘SOPA box’

Wednesday, January 18th, 2012

Online media giants Google, Wikipedia, Flickr, Facebook, Twitter and YouTube have staged a joint protest against the proposed Stop Online Piracy and Protect Intellectual Property Acts, taking out a full page ad in the US national press and variously joining Wikipedia in its ‘day of darkness.’ My immediate reaction upon hearing ...