http://www.peppermintpr.com/peppermintpost/2009/05/07/the-best-job-in-the-world/ Thoughts on PR, digital, social media and anything else that springs to mind from the Peppermint team Wed, 17 Aug 2011 15:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.peppermintpr.com/peppermintpost/2009/05/07/the-best-job-in-the-world/comment-page-1/#comment-97 Michiel Gaasterland Sat, 09 May 2009 12:27:10 +0000 http://www.peppermintpr.com/peppermintpost/?p=453#comment-97 A more than great publicity campaign: yes. Most definitely. But... A PR campaign must meet it's business objectives too. The BTITW PR campaign had a great focus on the 'job' not on the 'area'. The micro site did not contain any attractive content on Queensland and it lacked a social media component as well which would have moved this content all over the world. Will we remember 'Hamilton Island' a few months from now? Just did a blog post about it: http://tinyurl.com/pm795s A more than great publicity campaign: yes. Most definitely. But… A PR campaign must meet it’s business objectives too. The BTITW PR campaign had a great focus on the ‘job’ not on the ‘area’. The micro site did not contain any attractive content on Queensland and it lacked a social media component as well which would have moved this content all over the world. Will we remember ‘Hamilton Island’ a few months from now? Just did a blog post about it: http://tinyurl.com/pm795s

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