(L-R) Brown Panther, Tom Dascombe, Ian Flanagan and Michael Owen

Peppermint PR is saddling up to help build awareness of Trinity Elite – a lifestyle-driven tax, accounting and wealth management specialist – following a high-profile  launch at football star, Michael Owen’s exclusive Cheshire racing stables.

The launch, which was tied into a three year affinity deal with Manor House Stables, resulted in widespread broadcast coverage for Trinity Elite on the BBC, ITV and Sky Sports, as well as The Independent, The Guardian and The Daily Mirror.

Trinity Elite provides a distinctive service to high-net-worth individuals, sports stars and successful entrepreneurs, which goes above and beyond traditional financial and investment strategies. The business consists of an elite team of tax, accounting, wealth management and legal experts.

The unique lifestyle dimension of Trinity Elite is fronted by entrepreneur and ex-tennis professional, Ian Flanagan, who will play a key role in creating an otherwise unobtainable experience for clients.

Flanagan, Business Development Director at Trinity Elite, said: “Tax planning and wealth management have a reputation for being stuffy, dry and blinkered. Our aim is to really shake up the industry by adding an exciting and innovative edge to the entire experience – one that sets us apart from our competitors and delivers results for our clients.

“The team at Peppermint shares our enthusiasm for doing things in an exciting and innovative way and we are really looking forward to working on a long-term basis with them to help drive our business forward.”

The Hale-based marketing communications consultancy will be responsible for raising Trinity Elite’s profile across national and regional media, in addition to specialist trade press.

Jean–Philippe Glaskie, joint managing director of Peppermint PR, said: “Trinity Elite is offering a fresh and exciting service to a market of high-net-worth individuals and has some impressive, forward-thinking plans in place to deliver an unrivalled service.

“We are now looking forward to building on the launch success with some attention-grabbing activity over the coming months.”

The account win strengthens Peppermint’s highly-regarded business-to-business arm, adding to clients that includes Gateley, WEMSinternational and Muse Developments.

Peppermint will be responsible for raising the profile of HIS Hair and the MHT scalp pigmentation technique, a form of cosmetic tattooing that gives the appearance of a short, cropped, ‘buzz’ hair cut. HIS Hair has opened three clinics in the UK over the last five years, as well as experiencing worldwide success in locations such as Los Angeles, New York, Rome, Japan and Paris.

In less than a month since starting the campaign, Peppermint has already achieved widespread coverage, following the launch of a new HIS Hair clinic in Manchester. Coverage has included The Sun, Daily Express, Daily Mirror and Mail Online, as well as making MHT scalp pigmentation a hot topic across Twitter and other social media platforms. 

Jean-Philippe Glaskie, joint managing director at Peppermint PR, commented: “HIS Hair is a truly innovative brand and we’re thrilled to be working alongside such a rapidly expanding business. With its unique proposition, we’re confident HIS Hair will become a household name in men’s hair loss.”

Company founders, Ian Watson and Ranbir Rai-Watson, began developing the hair loss solution in 2002, opening the first HIS Hair clinic in Birmingham four years later.

Ian began suffering from alopecia, and lost his own hair during his mid twenties, following the death of his brother, Paul. During a moment of desperation, he asked his sister-in-law Ranbir – Paul’s wife – to find the finest pen she could get to draw dots onto his scalp, hoping to emulate the look of a ‘cropped’ hair cut.

Following several years of intensive research, Ian and Ranbir began honing the MHT scalp pigmentation technique. The pioneering procedure was created alongside some of the world’s most respected hair loss experts, as well as semi-permanent make-up artists in London and Australia.

Since then, global demand for the procedure has been phenomenal and three further clinic openings are planned for 2012 in Chicago, Miami and Seattle.

Ian said: “Already, Peppermint has played an instrumental role in our expansion in the North West and has exceeded all expectations. The team has a fantastic track record in the health sector, particularly within the hair loss industry, and in a short space of time we’re seeing outstanding results for HIS Hair.”

The account win further strengthens Peppermint’s thriving healthcare division, which includes the UK’s leading hair transplant surgery, The Farjo Medical Centre, and The Genesis Breast Cancer Prevention Appeal – the only charity in the UK entirely dedicated to the prevention of breast cancer. It comes hot-on-the-heels of Peppermint’s most successful year to date, in which it chalked up a total of 27 new clients in 2011.