Peppermint PR – the award-winning marketing communications consultancy – is glowing after clinching a new beauty client.

Transformulas, a leading British cosmeceuticals brand, has appointed the Hale-based agency to handle national, consumer and trade media relations.

The brainchild of beauty fanatic Rosalind Chapman, Transformulas stemmed from her fear of needles. The brand is now the surgery-free solution to beauty, specialising in anti-ageing and lifestyle treatments for the face and body. Hero products include the highly effective LipVolume and EyeLifting Gel.

Up until recently, the products had only been available exclusively through airlines, such as Virgin Atlantic and Thomas Cook. Buoyed by consumer demand, Transformulas is now available at Urban Retreat at Harrods, Harvey Nichols and Fenwicks, and online from Transformulas.com, Feel Unique, Very, Next and Kays.

The Peppermint team has already achieved effusive coverage for the range in the likes of Grazia, Women’s Own, the Daily Mail, Daily Express and Love it!

The account win strengthens Peppermint’s award-winning consumer arm, adding to clients such as Home Bargains, Envirofone and Sound Asleep.

Jean-Philippe Glaskie, joint managing director of Peppermint PR, said the team was “delighted to be promoting one of the UK’s most exciting and innovative beauty brands.”